It's a big question, and not easily answered.  YES, your GPA and test scores on the ACT and SAT will matter, but that's not all there is to it.  Your college application essay and letters of reccomendation will make a difference, and the essay can be a lot to handle.

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How do you manage to sell yourself as a great student without lying or feeling "fake"?  How can you compose a compelling essay that represents you as you are - and in the process, realize some of your own strengths?